The adventure called

Sustainable Art

Hi! I’m so glad you are here! My name is Elma Hogeboom, a sustainable artist from the Netherlands. 

I pursue a sustainable and resilient lifestyle. To me, that means caring for our fellow human beings, animals and the environment, and doing what I can to ensure their continued well-being. In my daily life, I am mindful about the food I eat, the clothes I wear and the surroundings I live in. I designed a ‘moreganic’ urban garden in our small backyard, nurturing my love for nature and gardening. The result is an organic, edible and bee-friendly paradise in the middle of the city, filled with all sorts of fruit trees, berry bushes and edible flowers. My garden is full of life, movement and hustle and bustle of small creatures, and a big source of inspiration for my art. 

But can art and sustainability go together? When I started my journey as an artist, I soon found that the use of heavy metals in paints abound, many inks are extremely toxic, and that sustainable materials and re-usable artworks are virtually non-existing. It got me thinking: how can I make a difference and ignite a transition in the world of art towards truly sustainable alternatives? How can I make the art sector more resilient by offering unharmful artworks? 

Starting this transition required creativity and unconventional approaches, a challenge right up my alley. And so, in 2017, I started my journey as a sustainable artist. A researcher by background, I have spent many hours systematically scrutinizing all materials I can and want to work with, such as pigments, paints and papers. The results I recorded in my sustainable materials database. It is a labor of love, combining my scientific training with my passion for the arts. 

My original sustainable works of art up for sale are mainly large aquarels on eco-friendly papers in pre-loved frames, but in 2018 I also started a sustainable art company called Hightree® Sustainable Art Co. (Hightree being my nickname and a literal translation of my Dutch last name Hogeboom). With Hightree®, it is my mission to make sustainable art available to a wider public. I believe sustainable art should be the standard, available to all, independent of our monthly paycheck.

Through Hightree®, I offer reproductions of my original art, artprints and postcards. All pieces are eco-friendly printed on 100% post-consumer recycled paper. In addition, it is my mission to be completely plastic-free as a company, a goal which I try to achieve with much zeal and attention to detail. 

Even after all these efforts to make my art both sustainable and resilient, in today’s economic system we cannot guarantee my business has merely positive impacts. Therefore I decided to plant a tree for every piece of art I sell, whether it be an artprint or an original: ‘A tree for a ‘Hightree’!’ In doing so, art makers and art buyers can work together to make this world a better and more beautiful place, one artwork at a time. 

The adventure called

Sustainable Art

Hi! I’m so glad you are here! My name is Elma Hogeboom, a sustainable artist from the Netherlands. 

I pursue a sustainable and resilient lifestyle. To me, that means caring for our fellow human beings, animals and the environment, and doing what I can to ensure their continued well-being. In my daily life, I am mindful about the food I eat, the clothes I wear and the surroundings I live in. I designed a ‘moreganic’ urban garden in our small backyard, nurturing my love for nature and gardening. The result is an organic, edible and bee-friendly paradise in the middle of the city, filled with all sorts of fruit trees, berry bushes and edible flowers. My garden is full of life, movement and hustle and bustle of small creatures, and a big source of inspiration for my art. 

But can art and sustainability go together? When I started my journey as an artist, I soon found that the use of heavy metals in paints abound, many inks are extremely toxic, and that sustainable materials and re-usable artworks are virtually non-existing. It got me thinking: how can I make a difference and ignite a transition in the world of art towards truly sustainable alternatives? How can I make the art sector more resilient by offering unharmful artworks? 

Starting this transition required creativity and unconventional approaches, a challenge right up my alley. And so, in 2017, I started my journey as a sustainable artist. A researcher by background, I have spent many hours systematically scrutinizing all materials I can and want to work with, such as pigments, paints and papers. The results I recorded in my sustainable materials database. It is a labor of love, combining my scientific training with my passion for the arts. 

My original sustainable works of art up for sale are mainly large aquarels on eco-friendly papers in pre-loved frames, but in 2018 I also started a sustainable art company called Hightree® Sustainable Art Co. (Hightree being my nickname and a literal translation of my Dutch last name Hogeboom). With Hightree®, it is my mission to make sustainable art available to a wider public. I believe sustainable art should be the standard, available to all, independent of our monthly paycheck.

Through Hightree®, I offer reproductions of my original art, artprints and postcards. All pieces are eco-friendly printed on 100% post-consumer recycled paper. In addition, it is my mission to be completely plastic-free as a company, a goal which I try to achieve with much zeal and attention to detail. 

Even after all these efforts to make my art both sustainable and resilient, in today’s economic system we cannot guarantee my business has merely positive impacts. Therefore I decided to plant a tree for every piece of art I sell, whether it be an artprint or an original: ‘A tree for a ‘Hightree’!’ In doing so, art makers and art buyers can work together to make this world a better and more beautiful place, one artwork at a time.